Cool Choice - Commercial HVAC
Cool Choice is a regional HVAC initiative organized by the Northeast Energy Efficiency Partnership (NEEP). The initiative's strategy is to engage HVAC installation contractors in the Northeast, encouraging them to upsell high efficiency units to their customers. Incentives are designed to cover 100% of incremental cost of energy efficiency AC systems, up to 30 tons. NEEP pulled over a dozen utilities together to participate in the program. NEEP developed a regional application form and coordinates and markets the program. Utilities primarily pay the incentives. The implementation contractor (which includes circuit riders) promotes the program to contractors, who in turn reach out to customers to identify leads and enroll customers in the program.
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