Flex Your Power

Flex Your Power is California's statewide energy efficiency marketing and outreach campaign. Initiated in 2001, Flex Your Power is a partnership of California's utilities, residents, businesses, institutions, government agencies and nonprofit organizations working to save energy. The 2001-2002 Flex Your Power was funded by the legislature for $110 million in response to the needs seen by the energy crisis and operated through the State and Consumer Services Agency (SCSA). The 2001-2002 effort included conservation and load-shifting while the 2003 and 2004 efforts are funded by Public Goods Charge (PGC) funds and only support energy efficiency. The large 2001-2002 efforts were designed to meet the immediate needs of the California energy crisis. The large 2001-2002 efforts included an advertising campaign and 13 initiatives. The initiatives involved education, outreach, and partnering with a variety of leadership and organizations to obtain commitments to reduce energy usage (often by 20%) and to reach many people and businesses across many sectors in California. This included state leadership, local government, BOMA/SEUI janitors, CEOs, energy education in schools, nonprofits, door-to-door information and CFLs in low-income neighborhoods, agriculture education and load-shifting, saving energy through saving water, small business, promoting efficient appliances, lighting, and home improvement, Grocery Store Customer Awareness, and college campus outreach.

The 2003 and 2004 campaigns include retail promotions, a comprehensive website, an electronic newsletter, educational materials and advertising.

Program Profile