Wait 'Til 8 Campaign

United Illuminating's Wait 'Til 8 Campaign is a peak load effort to load shift clothes, dishwashing, pool pumps, and window air-conditioning until after 8 pm in southwest Connecticut. Wait 'Till 8 used local newspaper, radio, and television advertising and public service announcements to make consumers aware that their behavior makes a difference in Connecticut's summer peak energy needs. Consumers were urged to wait until after 8 pm to do their clothes washing, dish washing, and use pool pumps.

Program Profile