Keep Cool Program
The Keep Cool program is a peak load reduction program that provides a bounty for room AC trade-in. Consumers receive a bounty payment when they turn in their old unit (must be working) and purchase a new qualifying unit (ENERGY STAR Room Air-conditioner or high efficiency through-the-wall (TTW) units. (Bounties may be discontinued in 2004.) Old ACs are permanently removed from service, demanufactured and recycled. Retailers are provided training about and how to sell ENERGY STAR ACs and high efficiency TTW. Point of Purchase (POP) materials are provided. This Program works side-by-side the Keep Cool Campaign that provides advertising and market development support.
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